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I was reading through Tim Ferriss's 5-Bullet Friday email the other day and came across and interesting link.

The link is for Tim's profile on kit.com. The site is a:

community to discover, discuss and get interesting products – grouped into kits – for activities like traveling, DJing, cooking, cycling and more.

I'm really impressed that they not only have a 3 letter .com domain, but it's a great name! Easy-to-remember, elegant (not getkitapp.com) , and well-suited for the product. Jason Calacanis (entrepreneur, angel investor, host of This Week in Startups podcast) constantly talks about the importance of a good .com domain. It signifies you are serious about the company, and also have good taste. I estimate this domain being worth over $100k. It sends a signal that this team is resourceful and serious about their product.

The reason kit.com caught my attention was because I've played around with a similar idea (and here). They are trying to solve two problems:

  1. Discover new physical products to get
  2. Discover how to get started with ______ (insert hobby here)

The second problem is very interesting. Tim for example has a kit for creating the perfect cup of coffee.

Drew Shirley, lead guitarist for the rock band Switchfoot has three kits:

Viewing each kit presents Drew's summary of the piece of gear, and a big link to purchase it from an online retailer.


If you are a beginner, you have a immediate starting point for electric guitar gear. If you are a Drew super fan, you have a list of his gear so you can emulate his sound. For beginners, a typical process involves googling "what is the best electric guitars for beginners", reading Amazon reviews, and making a decision that you hope will have limited buyers remorse. Compare that to having a respected source who recommends exactly what you should get. If a friend tells me I should buy XYZ coffee beans, I'll buy them. If a famous guitarist I like recommends a piece of gear I need, I'm much more likely to take their recommendation instead of a random review.

A few months ago I decided to purchase a turntable stereo system for my apartment. I've never owned a turntable, so this was foreign territory. I had three challenges:

  1. What gear do I need?
  2. What brand/model should I buy?
  3. Where should I buy them?

The process of finding the answer to each question took about three hours. For the first challenge, I knew I needed a turntable and speakers. But then I started reading about needing a preamp and receiver. But some turntables have a preamp built in so maybe I didn't need it. And some speakers have amplifiers built in, which would negate the need for a receiver. Things started getting complicated fast. Once I figured out the gear I needed, I spent a long time reading reviews. Learning the pros and cons of each piece. And once I had that figured out, I needed to figure out where to purchase the gear.

Compare that process to visiting the Kit page I just created. A simple list of gear, short comments as to why I picked that gear, and a link to buy.

But isn't the Kit page a simplified version of a blog post? What I like about Kit is the information is presented in a "what you see is what you get" manner. Looking at my turntable stereo page, if you buy all that gear, you have everything you need. If you trust the creator of the kit, the risk of missing something, or buyers remorse, is significantly lowered. This may be Kit's biggest challenge. Attracting enough "influencers" to create various Kits, and share them with their followers.

As mentioned it's a product idea I've been thinking about for a while, and I'm happy that someone decided to go for it! I'm looking forward to seeing what they do with the product in the future.

My kits: